Well, well, well, you had to know that this was on its way. Welcome to 2019: us ladies are on the rise and ready to kick ass and take names. Coming to you on a (somewhat) weekly basis will be the spotlight on a woman – or, in this case, a group of women – who kicked major ass sometime during the previous week.
On Sunday, Nike decided to drop the follow-up to its 2018 Dream Crazy. In the fall, the Dream Crazy ad Nike was narrated by former (?) NFL quarterback and current activist Colin Kaepernick. While the narrator of the ad stirred up a controversy, ultimately, the marketing people at Nike knew what they were doing as the spot went viral pretty quickly. This was the ad that launched a thousand memes, as everyone suddenly started quoting the ad’s climactic line, “Believe in something, even if it means sacrificing everything.”
But this column isn’t about Kaepernick or Nike’s fall campaign. No, this about their follow up, Dream Crazier, which premiered Sunday during the Oscars. For the first time in the company’s history, they compiled an ad that just featured only female athletes and female game changers in a variety of sports. Hey, Nike… ‘bout time. Take a look below:
I don’t know about you, but I just about wanted to run through a brick wall after watching it. Featuring women in sports such as gymnast Simone Biles, snowboarder Chloe Kim, fencer Ibtihaj Muhammad and narrated by Serena Williams, the ad calls out the double standards and gender bias that female athletes are labeled. In the case of the US Women’s National Soccer Team – who actually qualify for The World Cup – asking for equal pay can lead to being called names. Ladies, want to coach in the NBA? Run in a marathon? Contest a call? Get your ears ready to hear ‘dramatic’, ‘nuts’, ‘delusional’, and above all, ‘crazy.’
On Monday, the day after it premiered, the ad was in the top 25 trending on YouTube, and had over 5 million views. Something about Dream Crazier seems to be speaking to quite a few people out there. So, as Serena put it, and the featured ladies of Dream Crazier have certainly proved to us over and over again… show them what crazy can do.